The Electrification Coalition (EC) developed this document, “Unlocking the EV Potential of Wisconsin,” to guide the work of the EC State EV Policy Accelerator over the next two years. It features our assessment of the policy opportunities, pathways, messaging, and key players that will be most effective in achieving progress in the near term. It reflects input from a wide range of on-the-ground stakeholders and builds upon the insights of previous roadmaps and guidance documents, including those developed by the EC. It accounts for the Wisconsin transportation sector’s current impacts on public health, safety, and the economy. From the collection of policy opportunities we examine here, the EC has identified a set of high-impact areas of engagement where we will dedicate our resources in partnership with other players. Our goal: Electrify the Badger State.